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Bleed is a the term that refers to printing of the design that goes beyond the final trim edge of the any piece of printed artwork. The artwork bleeds off the edge. The bleed gives the printer a small amount of space to account for movement of the paper while running through the press, and design inconsistencies. Bleed ensures that no unprinted edges occur in the final trimmed design.

How do you create a bleed?
Simple, you create your art so it actually extends beyond the final trim size of the design. Our minimum bleed is 1/16" (.0625"). Example shown here is set up for a finished label of 3.5 x 2.5 inch (h x w).

The Blue line being the Die line or finished trim.

Incorrect Bleed set up for artowrkCorrect bleed set up for artwork label with no bleed showing shift on press

Remember that Bleeds need to be a minimum of 1/16" (.0625") on ALL Sides. So the artwork is a total of 1/8" (.125") larger overall. In this case the bleed size would be 3.625 x 2.625 inch; with the final trim size being 3.5 x 2.5 inch.

If there is no bleed on your document you can see even the slightest movement on press can cause a white unprinted area to show up on the edge of your design; as seen in this example on the left.